Each patriotic holiday, more than 100 California business or church locations are donned with an American flag for the day.
The California Lions Club has been providing this community service and fundraiser for decades.
Among their members is Paul Bloch, who with his brother Fred, also has provided a 365-day patriotic reminder on the barn door of his family farm on Route O.
About 10 years ago, the brothers realized the sliding double door needed repainting.
Instead of the traditional solid color, they chose to free hand a 12x20 feet flag.
"It's very visible," Bloch said.
If a passerby were to stop to count the stars, they would find 35, not 50.
"It's not because we were lazy," he pointed out. "That's how many stars were on the flag when our family bought the farm in 1865."
The brothers are the fifth generation to work the Moniteau County land.
Their patriarch was a drummer boy in the Swiss Army before migrating to the United States in 1845. His son served on the Union side during the Civil War. And the Bloch brother's father, Max, was on active duty during World War II.
"We're here because of them," Bloch said.
The flag on the barn is as much a remembrance of their family's service as it is a tribute to all service members.
Bloch said he has childhood memories of patriotic architecture pieces, like an Uncle Sam mailbox.
So, their gift, repainted in 2014, is a way to let the next generation of children enjoy, too, he said.
In the same way, the California Lions Club wants to share its pride in an attractive way.
The Lions Club hangs up and takes down the flags, cares for them and maintains the brackets at a location for an annual donation of $35. The funds then benefit Lions projects, including sending young musicians to the Lions Band Camp.
The project originally was started by the California Jaycees in the early 1970s. Today, it is a Lions trademark, Bloch said.
"We're known as the Flag Club," he said.
"People are proud of our flag and of our community," he continued. "Those two together make people proud to do business in California.
"There's no down side."